DURATION: 4 WEEKS

OVERVIEW

The concept of designing services is relatively new. However, in recent years, organisations are beginning to use service design as a unique selling point, helping them to create innovative, customer-focused, and efficient services that differentiate them from their competitors.  There has been a growing interest in service design across industries such as healthcare, finance, retail, and public services. Many organisations are investing in service design to improve the quality of their services, enhance customer experiences, and increase customer loyalty.

 

Service design is a craft that organises people, processes and tools to deliver a service to meet pre-defined customer experience (CX) requirements. Service design involves the process of creating and designing efficient user-centred services that satisfy for both customers and partners. It involves a multidisciplinary approach that integrates various design and business disciplines such as user research, user experience (UX) design, process design, business strategy, and marketing.

 

Service design often involves the use of tools and methods such as journey mapping, persona development, service blueprinting, and prototyping to help visualize and test service concepts and ideas. By incorporating feedback from customers and stakeholders throughout the design process, service designers can ensure that their services are well-designed, well-implemented, and well-received.

 

The ongoing digital transformation and the shift towards online services have also increased the demand for service design. Businesses are seeking to design and deliver digital services that are user-friendly, efficient, and effective. As a result, there is a growing demand for service designers who have expertise in digital service design and can help organisations navigate the complexities of the digital landscape.

Overall, the demand for service design is growing, and this trend is likely to continue as more organisations recognise the benefits of designing services that are centred, efficient, and effective.

 

 

COURSE DESCRIPTION

Our service design course will cover the fundamentals of service design, including design thinking, customer research, prototyping, and service blueprinting. The course will be offered  as an instructor-led online course delivered over 4 weeks.

At Teqsus, our principle is to teach you the core essentials to break into a specific field or brush up your skills, and help you find or change jobs as the case may be. Our instructors are all industry experts with many years of experience, and who are still actively in business.

All modules are designed to be interactive.

 

LEARNING OUTCOMES

Provide students with a comprehensive understanding of service design principles, methods, and tools.

Equip students with the skills to design and deliver customer-focused services in a variety of industries and contexts.

Practical exercises – Real and/or simulated projects

CV writing – adapting existing experience and skills, and presenting it appropriately

Interviewing – What employers really want to hear.

 

CURRICULUM

  • Introduction to service design: This section provides an overview of what service design is, its principles, and its applications.
  • User research: This section covers the methods and techniques used to understand customer needs and behaviors, including user personas, customer journey maps, and ethnographic research.
  • Service design methods and tools: This section covers the various methods and tools used in service design, such as service blueprints, prototyping, and co-creation.
  • Service design process: This section covers the steps involved in the service design process, from research and analysis to concept development, testing, and implementation.
  • Business and service models: This section covers the different types of business and service models, such as subscription-based models, pay-per-use models, and freemium models.
  • Digital service design: This section covers the unique challenges and opportunities of designing digital services, including mobile apps, websites, and online platforms.
  • Service blueprinting: This module covers service blueprinting, which is a tool used to map out the various touchpoints and interactions that make up a service experience. Students will learn how to create a service blueprint and use it to identify areas for improvement.
  • Prototyping: This module covers prototyping, which is the process of creating mockups or prototypes of a service to test and refine service concepts. Students will learn how to create prototypes and use them to test and iterate service ideas.
  • Implementation: This module covers the implementation phase of the service design process, which involves launching and scaling the service. Students will learn how to work with stakeholders, manage change, and measure the success of a service.
     

 

 

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